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23-03-2025

How Ag Retailers Can Strengthen Their Influence on Farmers’ Decisions?

Research from Stratus Ag Research highlights a critical gap: only 36% of farmers receive field scouting services from their primary retailer, despite the clear benefits for decision-making. Today’s farmers seek data-driven insights, reliable advice, and strategic partnerships that help them make smarter choices.

The more valuable services a retailer provides, the stronger their influence on farmers’ decisions—and the more significant their brand presence in the market.

At FarmCloud, we are dedicated to enhancing collaboration between farmers and retailers through data, knowledge sharing, and hands-on support. We equip ag retailers with the tools they need to meet farmers’ expectations, including:

  • Real-time access to field data
  • Field scouting and result distribution
  • Fertilizer calculations
  • Remote support via telemetry
  • Targeted offers based on production type
  • Loyalty programs
  • Crop planning

These solutions help retailers build stronger relationships with their customers and drive long-term loyalty.

Contact us to learn how we can support your team. In most cases, farmer consent is required.

Stratus Ag Research – Retailer Influence